Cookie & Privacy Policy

Pure Pens is a trading name of Niche Pens Ltd. This privacy policy explains how we use any personal information we collect about you when you use www.purepens.xyz or www.pelikanpens.co.uk

What information do we collect about you?

We collect information about you when you place an order for one of our products in order to process your order and take payment using the billing and delivery address details you supply. Any payment details you supply are encrypted and used by our third-party payment providers Worldpay and PayPal. We also collect information when you voluntarily complete customer reviews, provide feedback as testimonials and participate in competitions on our website or on social media. Website usage information is collected using cookies. Cookies are used on our website to allow an order to be processed. Should you disallow cookies your order may not complete.

How will we use the information about you?

We collect information about you to process your order, manage your account (if you create one) and, if you agree, to email you or contact you through the post about other products and services we think may be of interest to you.

We will use your information collected from the website order to personalise your repeat visits by using sales information about the product(s) only that you purchased for the use in our "related products" and "customers also bought" features on our website.

Niche Pens Ltd will not share your information for marketing purposes with companies outside of our business.

In processing your order, we may send your details to, and use information from, credit reference agencies and fraud prevention agencies to validate your card payment. This process is undertaken by Stripe (through Shopify Payments), Worldpay and PayPal, and all information is encrypted.

Our website is run using a Content Management System called Shopify. Shopify is an online cloud-based system meaning all customer details are held on a secure web server. Our offices are also alarmed and protected by secured door locks. When processing orders using Shopify, order details are stored in our secured account facilities including accountancy software. By law we are required to store records of sales history for accounting and VAT purposes for up to 7 years.

Service and product reviews

Feefo may contact you via email to invite you to review any services and/or products you have received from us in order to collect your feedback and improve our services and products (the “Purpose”). We use Feefo, an external company, to collect your feedback, which means that we will share your name, email address, order number and a snapshot of the items you have ordered from Niche Pens Ltd for that purpose. If you would like to read more about how Feefo processes your data, you can find their Privacy Policy here.

Marketing

We will send you information about products sold by Niche Pens Ltd which may be of interest to you by email or by post. We are only permitted to do this if you have consented to receive marketing by email and/or post during the checkout process when placing an order.

You have the right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please click here.

All customers that have consented to emails being used for marketing purposes are stored on Klaviyo. Klaviyo is our chosen email newsletter provider and stores all your information securely. For further information visit https://www.klaviyo.com/privacy

Website Security

Any information you provide on our website is protected by encryption. You will see our website address has the prefix of https:// and a padlock symbol in your browser address bar to indicate your connection is secure and protected.

Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. Google Analytics is used for website tracking and sales behaviour analysis.

For further information visit www.aboutcookies.org or https://myaccount.google.com/intro/privacy.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

Online Customer Accounts

As of 2016, we no longer require customers to create an online account to purchase from us. When placing orders, customers will be required to supply billing and delivery address details at checkout. Customers have an option to store billing and address details for future orders as a cookie on their own machine; this is not stored on our system.

Data Breach Notifications

If your information is accessed by an unlawful third party due to unforeseen circumstances, we will notify all affected customers on the day the event occurs. This would be by email and would be the only time we may contact a customer who has not consented to being contacted by email.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website, so when you link to other websites you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 25th August 2026.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

Our Address: Niche Pens Ltd, 12 Waterside Court, Albany Street, Newport, NP20 5NT

Or by email.

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